Personalized Social Marketing

Personalized Social Marketing

Reading Time: 4 minutes My very first experience with personalized “marketing” was when I was buying the first time at “About You”. Or better: when I was returning to the shop and logged in. “About You” changed into “About Rob”. This happened quite some years ago and I was yet not aware of digitization or marketing tools. I was Continue reading Personalized Social Marketing

B2B, B2C, H2H/P2P. It’s all about human interaction.

B2B, B2C, H2H/P2P. It’s all about human interaction.

Reading Time: 6 minutes In a former post, I’ve written about the changes that take place when it comes to the fading differences between B2B ad B2C. Professional buyers are humans line B2C customers. Of course there’s a different motivation when buying a new pair of sneakers privately or 50 smartphones for the company. But it’s the same person Continue reading B2B, B2C, H2H/P2P. It’s all about human interaction.

A tutorial for (some) German managers

A tutorial for (some) German managers

Reading Time: 9 minutes Maybe this post makes it more clear to German managers, why it is important and also good for business to treat team members (employee is out of date) as the intelligent people they are. In my country, The Netherlands, managers and the team are working more on eye level, more respectful, more friendly and more Continue reading A tutorial for (some) German managers

Clean Language

Clean Language

Reading Time: 6 minutes Clean Language is deeply agreeable to the client’s heart and soul. David Grove I discovered Clean Language during a Meetup @Flixbus in Berlin https://www.meetup.com/Agile-Learning-Lab-Berlin There are loads of articles about this way of communicating (there’s a list of links at the bottom of this post) and therefore, I want to write about my very personal Continue reading Clean Language

How to bring agilitiy into a company

How to bring agilitiy into a company

Reading Time: 4 minutes In these days a lot of new terms are heard. Agility, coaching, agile coach and many more. There are also countless discussions about new work or industry 4.0, just to name a few. For being a certified Professional Scrum Master II and a Professional Scrum Product Owner, I’m very interested about informing myself when it Continue reading How to bring agilitiy into a company

Parking in Holland is digital

Parking in Holland is digital

Reading Time: 3 minutes The Netherlands is a small country, compared to Germany. But they are big when it comes to innovation. Although we are small, there’s a high population density. Amsterdam has only 800.000 inhabitants, but 5.000.000 visitors per year. This creates a parking problem, because the space in the city is quite limited. therefore Amsterdam created a solution. Continue reading Parking in Holland is digital

Germans should change their mindset and open up for the new age

Germans should change their mindset and open up for the new age

Reading Time: 3 minutes I live in Germany for many years now, and I really like Germany and the Germans. But, although I am pretty “Germanized”, there are still some German “features” I don’t understand. I’m 54 years old (almost 55) and so I’m a member of the, so-called, generation X, but I’m always curious about new things. When Continue reading Germans should change their mindset and open up for the new age

How your customers become fans

How your customers become fans

Reading Time: 5 minutes When I am doing research about digitalization, there is one significant “buzzword: Customer Service. Although the world, our society and therefore we are getting more and more digital, it seems that humans and their expectations are getting more and more important. I’ve written some articles already about this subject, and therefore I won’t repeat myself Continue reading How your customers become fans