B2B + B2C → H2H/P2P

In this day and age, the world is changing rapidly. Techniques are getting more and more advanced, but people are also changing behaviour and expectations.

The consumers of today are more versed with digital amenities and have higher expectations, when it comes to service and products.

Not only the end-consumer, but also the B2B customers, who are always a B2C customer as well. In this sequence, I write about the challenges for B2B in the future..

The future of B2B and the new demands of consumers

The future of B2B and the new demands of consumers

eCommerce affects up to 56% of purchases in stores eCommerce accounts for nearly 10% of US retail sales This number is growing by almost 15% annually. Consumption of B2B eCommerce Nearly $ 1 billion B2B e-commerce. Changing the expectations of B2B buyers → Need for B2C-like functionality The growth of digitally-savvy genration Z Mobile ubiquity Continue reading The future of B2B and the new demands of consumers

The expectations for B2B are increasing

The expectations for B2B are increasing

The expectations for B2B are increasing Driver of change: The boundaries between private and professional life are disappearing. People tend to use one phone for work and private instead of having two phones. Consumers not only shop in offline shops nowadays, but are shopping online – on mobile-optimized (responsive) websites more often. The same people Continue reading The expectations for B2B are increasing

Stationary commerce will change

Stationary commerce will change

Stationary commerce will change Boundaries blur As competition continues to grow, the boundaries between traditional retail and other industries are blurring. Pharmacies and one-euro shops now sell everything from sweets to fresh produce; Traditional traders such as Nordstrom, Arnabu and Urban Outfitters rely on their own restaurants and cafés, while some companies, such as West Continue reading Stationary commerce will change

Factor “human” in e-commerce

Factor “human” in e-commerce

Customers are people, both in B2C and B2B E-commerce will continue to grow in the coming years – especially in the B2B area. Small and large companies develop platforms that allow them to establish direct contact with their end customers (private individuals or business customers). Often, a distinction is made between business-to-business (B2B) and business-to-customer Continue reading Factor “human” in e-commerce

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Virtual Reality is a computer-generated simulation of reality that allows users to interact. Augmented Reality, on the other hand, is the blending of virtual reality into real life, where an artificially created world is superimposed on our natural perception. Long limited to tech fantasies, augmented reality and artificial intelligence have finally crossed the chasm into Continue reading Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Social marketing is of utmost importance for B2B

Social marketing is of utmost importance for B2B

Who uses social media in B2B communication? A survey of the market leaders of 960 companies from the technical middle class (20-500 employees) in Germany shows: Social media channels occupy with 54% the 5th place in the top online measures to achieve the marketing goals. The IT sector is more open to social media offerings Continue reading Social marketing is of utmost importance for B2B

Personalization

Personalization

In the previous article, I have written about the new expectations of B2B and B2C consumers. In an ever faster world, many people have the feeling that personal contact with other human beings is becoming a rarity. And the digitalisation, which empowers remote working and communication, does his part to amplify this. Local commerce get’s Continue reading Personalization

Values ​​and the notions of service and product of people are changing

Values ​​and the notions of service and product of people are changing

The general demand is increasingly for products and services that are high quality and individual. This can be seen very clearly in the food sector. The commercials of the supermarkets and discounters increasingly show a world in which classic values ​​such as family, nature, food as a common and communicative event, are lived. Please activate Continue reading Values ​​and the notions of service and product of people are changing

Social marketing still underestimated

Social marketing still underestimated

I live in Berlin in a neighbourhood, which used to be quite infamous. This is changing since some years. In my street there are some hip restaurants, a bag designer from New York and a startup which produces and sells organic cosmetics. Last week, I had dinner with a friend in a new restaurant just Continue reading Social marketing still underestimated