B2B + B2C → H2H/P2P

In this day and age, the world is changing rapidly. Techniques are getting more and more advanced, but people are also changing behaviour and expectations.

The consumers of today are more versed with digital amenities and have higher expectations, when it comes to service and products.

Not only the end-consumer, but also the B2B customers, who are always a B2C customer as well. In this sequence, I write about the challenges for B2B in the future..

Germans should change their mindset and open up for the new age

Germans should change their mindset and open up for the new age

I live in Germany for many years now, and I rewally like Germany and the Germans. But, although I am pretty “germanized”, there are still some German “features” I don’t understand. I’m 54 years old (almost 55) and so I’m a member of the, so called, generation X, but I’m always curious about new things. Continue reading Germans should change their mindset and open up for the new age

Mobile Payment will become common in Germany

Mobile Payment will become common in Germany

Paying mobile is a routine in many countries. A great example is China. Alibaba® offers one of the most popular mobile payment services (and a lot more) in China. called Alipay®. Here’s great promotion video on Youtube®. Please activate JavaScriptto be able to see the Video.https://youtu.be/t5ElQaVjQZE Another widely accepted service is WeChat. And, again, a video from Continue reading Mobile Payment will become common in Germany

How your customers become fans

How your customers become fans

When I am doing research about digitalization, there is one sigificant “buzzword: Customer Service. Allthough the world, our society and therefore we are getting more and more digital, it seems that humans and their expectations are getting more and more important. I’ve written some articles already about this subject, and therefore I won’t repeat myself Continue reading How your customers become fans

The future of B2B and the new demands of consumers

The future of B2B and the new demands of consumers

eCommerce affects up to 56% of purchases in stores eCommerce accounts for nearly 10% of US retail sales This number is growing by almost 15% annually. Consumption of B2B eCommerce Nearly $ 1 billion B2B e-commerce. Changing the expectations of B2B buyers → Need for B2C-like functionality The growth of digitally-savvy genration Z Mobile ubiquity Continue reading The future of B2B and the new demands of consumers

The expectations for B2B are increasing

The expectations for B2B are increasing

The expectations for B2B are increasing Driver of change: The boundaries between private and professional life are disappearing. People tend to use one phone for work and private instead of having two phones. Consumers not only shop in offline shops nowadays, but are shopping online – on mobile-optimized (responsive) websites more often. The same people Continue reading The expectations for B2B are increasing

Stationary commerce will change

Stationary commerce will change

Stationary commerce will change Boundaries blur As competition continues to grow, the boundaries between traditional retail and other industries are blurring. Pharmacies and one-euro shops now sell everything from sweets to fresh produce; Traditional traders such as Nordstrom, Arnabu and Urban Outfitters rely on their own restaurants and cafés, while some companies, such as West Continue reading Stationary commerce will change

Factor “human” in e-commerce

Factor “human” in e-commerce

Customers are people, both in B2C and B2B E-commerce will continue to grow in the coming years – especially in the B2B area. Small and large companies develop platforms that allow them to establish direct contact with their end customers (private individuals or business customers). Often, a distinction is made between business-to-business (B2B) and business-to-customer Continue reading Factor “human” in e-commerce