Stationary commerce will change

Stationary commerce will change

Reading Time: 5 minutes Stationary commerce will change Boundaries blur As competition continues to grow, the boundaries between traditional retail and other industries are blurring. Pharmacies and one-euro shops now sell everything from sweets to fresh products; Traditional traders such as Nordstrom, Arnabu and Urban Outfitters rely on their own restaurants and cafés, while some companies, such as West Continue reading Stationary commerce will change

Factor “human” in e-commerce

Factor “human” in e-commerce

Reading Time: 3 minutes Customers are people, both in B2C and B2B E-commerce will continue to grow in the coming years – especially in the B2B area. Small and large companies develop platforms that allow them to establish direct contact with their end customers (private individuals or business customers). Often, a distinction is made between business-to-business (B2B) and business-to-customer Continue reading Factor “human” in e-commerce

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Reading Time: 3 minutes Virtual Reality is a computer-generated simulation of reality that allows users to interact. Augmented Reality, on the other hand, is the blending of virtual reality into real life, where an artificially created world is superimposed on our natural perception. Long limited to tech fantasies, augmented reality and artificial intelligence have finally crossed the chasm into Continue reading Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Social marketing is of utmost importance for B2B

Social marketing is of utmost importance for B2B

Reading Time: 8 minutes Who uses social media in B2B communication? A survey of the market leaders of 960 companies from the technical middle class (20-500 employees) in Germany shows: Social media channels occupy with 54% the 5th place in the top online measures to achieve the marketing goals. The IT sector is more open to social media offerings Continue reading Social marketing is of utmost importance for B2B

Values ​​and the notions of service and product of people are changing

Values ​​and the notions of service and product of people are changing

Reading Time: 5 minutes The general demand is increasingly for products and services that are high quality and individual. This can be seen very clearly in the food sector. The commercials of the supermarkets and discounters increasingly show a world in which classic values ​​such as family, nature, food as a common and communicative event, are lived. Please activate Continue reading Values ​​and the notions of service and product of people are changing

Social marketing still underestimated

Social marketing still underestimated

Reading Time: 5 minutes I live in Berlin in a neighbourhood, which used to be quite infamous. This is changing since some years. In my street there are some hip restaurants, a bag designer from New York and a startup which produces and sells organic cosmetics. Last week, I had dinner with a friend in a new restaurant just Continue reading Social marketing still underestimated

This site is progressive

This site is progressive

Reading Time: 7 minutes Due to the fact, that more and more people use a smart phone (in 2018 2.53 billion) and are used to the convenience of being mobile all the time, the expectations  are rising simultaneously. Users are expecting a comfortable, intuitive and fast experience. Speed is a crucial part which is becoming more and more important. Continue reading This site is progressive