Smart City Finland

Smart City Finland

Reading Time: 1 minute Finland is leading the way in Europe in terms of smart city development, using its resources to create new business models and efficient city planning. Start-ups and companies are assisting in this transformation of smart cities, honing in on sectors such as environment, mobility, economy, and living. As a way to tackle urban environmental challenges Continue reading Smart City Finland

The future of B2B and the new demands of consumers

The future of B2B and the new demands of consumers

Reading Time: 2 minutes e-commerce affects up to 56% of purchases in stores e-commerce accounts for nearly 10% of US retail sales This number is growing by almost 15% annually. Consumption of B2B e-commerce Nearly $ 1 billion B2B e-commerce. Changing the expectations of B2B buyers → Need for B2C-like functionality The growth of digitally savvy generation Z Mobile Continue reading The future of B2B and the new demands of consumers

The expectations for B2B are increasing

The expectations for B2B are increasing

Reading Time: 3 minutes The expectations for B2B are increasing Driver of change: The boundaries between private and professional life are disappearing. People tend to use one phone for work and private instead of having two phones. Consumers not only shop in offline shops nowadays, but are shopping online – on mobile-optimized (responsive) websites more often. The same people Continue reading The expectations for B2B are increasing

Stationary commerce will change

Stationary commerce will change

Reading Time: 5 minutes Stationary commerce will change Boundaries blur As competition continues to grow, the boundaries between traditional retail and other industries are blurring. Pharmacies and one-euro shops now sell everything from sweets to fresh products; Traditional traders such as Nordstrom, Arnabu and Urban Outfitters rely on their own restaurants and cafés, while some companies, such as West Continue reading Stationary commerce will change

Factor “human” in e-commerce

Factor “human” in e-commerce

Reading Time: 3 minutes Customers are people, both in B2C and B2B E-commerce will continue to grow in the coming years – especially in the B2B area. Small and large companies develop platforms that allow them to establish direct contact with their end customers (private individuals or business customers). Often, a distinction is made between business-to-business (B2B) and business-to-customer Continue reading Factor “human” in e-commerce

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Reading Time: 3 minutes Virtual Reality is a computer-generated simulation of reality that allows users to interact. Augmented Reality, on the other hand, is the blending of virtual reality into real life, where an artificially created world is superimposed on our natural perception. Long limited to tech fantasies, augmented reality and artificial intelligence have finally crossed the chasm into Continue reading Artificial Intelligence (AI), Augmented Reality (AR), Internet Of Things (IOT)

Social marketing is of utmost importance for B2B

Social marketing is of utmost importance for B2B

Reading Time: 8 minutes Who uses social media in B2B communication? A survey of the market leaders of 960 companies from the technical middle class (20-500 employees) in Germany shows: Social media channels occupy with 54% the 5th place in the top online measures to achieve the marketing goals. The IT sector is more open to social media offerings Continue reading Social marketing is of utmost importance for B2B

Values ​​and the notions of service and product of people are changing

Values ​​and the notions of service and product of people are changing

Reading Time: 5 minutes The general demand is increasingly for products and services that are high quality and individual. This can be seen very clearly in the food sector. The commercials of the supermarkets and discounters increasingly show a world in which classic values ​​such as family, nature, food as a common and communicative event, are lived. Please activate Continue reading Values ​​and the notions of service and product of people are changing

Social marketing still underestimated

Social marketing still underestimated

Reading Time: 5 minutes I live in Berlin in a neighbourhood, which used to be quite infamous. This is changing since some years. In my street there are some hip restaurants, a bag designer from New York and a startup which produces and sells organic cosmetics. Last week, I had dinner with a friend in a new restaurant just Continue reading Social marketing still underestimated