- e-commerce affects up to 56% of purchases in stores
- e-commerce accounts for nearly 10% of US retail sales
- This number is growing by almost 15% annually.
Consumption of B2B e-commerce
Nearly $ 1 billion B2B e-commerce.
Changing the expectations of B2B buyers → Need for B2C-like functionality
- The growth of digitally savvy generation Z
- Mobile ubiquity
- Constant optimization of e-commerce technology
The above circumstances force rethinking and rapid adaptation of the traditionally slow-moving B2B sector
Not just by browser
Internet of Things (IoT) reduces browser dependency
In the near future additionally:
- AR interfaces
- Voice interactions
Example: Rooftop on-site technicians have apps with diagnostic tools, technical information, installation instructions, product information, local inventory availability, and ordering capacity directly from the app.
Mobile e-commerce increasingly important
- The buyers are getting younger and younger
- Are increasingly mobile.
- According to Google’s recent “The Changing Face of B2B Marketing” report, 42% of B2B customers use mobile devices.
User behavior on mobile devices:
- Research of products
- Comparison of prices and functions
- Contacting dealers
- Completion of transactions
Multi-system integration is useful
- E-commerce systems are increasingly integrating with other core platforms back-end supply chain software
- Customer relationship management systems
- Global view on all channel-selling activities